Builder-Strategist • Dubai, UAE
I help government entities, enterprises, and founders translate executive mandates into shipped systems, stronger operating models, and durable growth.
Positioning
My work sits at the intersection of strategy, operations, and technology. I lead cross-functional teams, structure complex mandates, and build systems that hold up under real-world constraints.
Through PRO71 and independent ventures, I have operated across UAE, Saudi Arabia, Bahrain, and the UK in both public and private sector environments.
Focus Areas
Selected Outcomes
55+
Professionals Led Through Restructuring & Delivery
AED 7M+
Bootstrapped Venture Sales in 24 Months
3,000+
Volunteers Mobilized in UAE Rescue Network
200,000+
Emergency Cases Closed at 95% Satisfaction
1M+
Annual Visitor Questions Served via AI Support
AED 6M
Annual Performance Marketing Program Directed
Experience
2021 – Present
Leading 55+ professionals and managing multi-country programs across strategic advisory, digital transformation, governance, and enterprise delivery.
2017 – Present
Built and scaled ventures across health supplements, electronics, and fashion; transformed AED 3.6K seed capital into AED 7M+ sales and AED 1M+ gross margin.
2025
Strategic Management, Accounting and Finance — International Business Academy of Switzerland.
2019
Emirates Aviation University, GPA 3.72.
Selected Work
Government Transformation
Replaced fragmented, paper-heavy workflows across 25 departments with an integrated operations platform, freeing 500+ staff-hours monthly.
Public Service Platform
Scaled a nationwide volunteer operations model to 3,000 contributors and 200,000+ emergency cases with high service quality.
AI Operations
Implemented bilingual AI support with human-in-the-loop governance for a charity organization handling 1M+ annual visitor inquiries.
Marketplace Scale
Co-founded and launched marketplace operations covering 400K+ SKUs and an AED 6M annual growth engine across paid channels.
Corporate Finance Strategy
Modeled growth from AED 19.7M to AED 46.2M by 2034 with a 34% operating margin and AED 7.6M annual cash flow pathway.
Strategic Assessment
Leading opportunity assessment for a multi-stakeholder resilience transformation program with roadmap and partnership model design.
Operating Thesis
Strategy that cannot survive implementation constraints is incomplete strategy.
Growth without clear decision rights, reporting cadence, and controls does not sustain.
In GCC environments, Arabic-English parity is a strategic requirement, not just a UX detail.
Contact
Available for strategic advisory, transformation leadership, and select partnerships across the UAE and GCC.